Bio Ionic for man

Welcome to the world of Bio Ionic®, the finest professional styling tools designed by world renowned hair stylist, Fernando Romero. Fernando first discovered the science and power of harnessing natural negative ions while traveling in Japan. He visited many salons and became aware of a revolutionary treatment that stylists were using to re-texturize and condition coarse, wiry Asian hair. This discovery and exploration led him to develop and perfect the Bio Ionic® Professional Haircare System.